In their shoes: co-creating value from deaf/hearing perspectives
Year of publication: |
2017
|
---|---|
Authors: | Abney, Alexandra K. ; White, Allyn ; Shanahan, Kevin J. ; Locander, William B. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 31.2017, 4/5, p. 313-325
|
Subject: | Co-creation | Service encounter | Service model | Vulnerability | Deaf | Transformative value | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Dienstleistungsmarketing | Services marketing | Dienstleistung | Services | Dienstleistungssektor | Service industry |
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