Incentive alignment at the manufacturing-marketing interface : design and validation of a management game
Beate Zöbeley; Stefan Minner; Christoph Kilger
| Year of publication: |
2011
|
|---|---|
| Authors: | Zöbeley, Beate ; Minner, Stefan ; Kilger, Christoph |
| Published in: |
Logistics research. - Berlin : Springer, ISSN 1865-035X, ZDB-ID 2408837-7. - Vol. 3.2011, 2/3, p. 89-100
|
| Subject: | Planspiel | Business game | Marketing | Produktion | Production | Lieferkette | Supply chain | Interne Kommunikation | Internal communication | Leistungsanreiz | Performance incentive | Ernährungsindustrie | Food industry | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009151861