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Incentives for sales agents after the advent of the internet

Year of publication:
2008
Authors: Pfeil, Christian ; Posselt, Thorsten ; Maschke, Nils
Published in:
Marketing Letters. - Springer. - Vol. 19.2008, 1, p. 51-63
Publisher: Springer
Subject: Sales agents | Incentive scheme | Channel competition | Online and offline distribution | Principal-agent theory | E-commerce
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Type of publication: Article
Source:
RePEc - Research Papers in Economics
Persistent link: https://www.econbiz.de/10005680440
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