Incomplete decisions on reward-based crowdfunding platforms : exploring motivations from temporal and social perspectives
KwangWook Gang, Hoon S. Cha, Ilyoo B. Hong
| Year of publication: |
2024
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|---|---|
| Authors: | Gang, KwangWook ; Cha, Hoon S. ; Hong, Ilyoo Barry |
| Published in: |
Asia marketing journal. - [Seoul] : Korean Marketing Association, ISSN 2765-6500, ZDB-ID 3119030-3. - Vol. 26.2024, 1, Art.-No. 1, p. 1-10
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| Subject: | Reward-based crowdfunding | Stimulus-organism-response framework | Incomplete decision-making | Temporaland social perspectives | Kickstarter.com | Crowdfunding | Entscheidung | Decision | Motivation | Social Web | Social web | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.53728/2765-6500.1623 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015398944