Incorporating consumers' motivations into the theory of reasoned action
| Year of publication: |
2005
|
|---|---|
| Authors: | Fitzmaurice, Julie |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 22.2005, 11, p. 911-930
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