Incorporating "Health" into Promotional Messages for Apples: A Means-End Theory Approach
| Year of publication: |
2001
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|---|---|
| Authors: | Jaeger, Sara R. ; MacFie, Halliday J.H. |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 11329415. - Vol. 6.2001, 4, p. 27-52
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