Incorporating "Health" into Promotional Messages for Apples: A Means-End Theory Approach - To gain further insight into consumer purchase motivation for fruits and vegetables, a hierarchical value map pertaining to dessert apples was derived. This suggested that purchase motivation was driven primarily by health considerations. Information from the hierarchical value map was used to develop three ...
| Year of publication: |
2000
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|---|---|
| Authors: | Jaeger, Sara R. ; MacFie, Halliday J.H. |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 11329415. - Vol. 6.2000, 2, p. 57
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