Incorporating Network Externalities into the Technology Acceptance Model
| Year of publication: |
2009
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|---|---|
| Authors: | Song, Michael ; Parry, Marke ; Kawakami, Tomoko |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 26.2009, 3, p. 291-307
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