Incorporating salesperson preferences into sales territory decisions using conjoint analysis
Thomas W. Leigh ; William L. Cron
| Year of publication: |
1982
|
|---|---|
| Authors: | Leigh, Thomas W. ; Cron, William L. |
| Publisher: |
Univ. Park, Pa. : Marketing Department, CBA, Pa. State Univ. |
| Extent: | 23 S. ; 4-o |
|---|---|
| Series: | Working Series in marketing research ; Nr 122 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004649261