Incorporating the creative subject : branding outside-in through identity incentives
Nada Endrissat, Dan Kärreman, Claus Noppeney
| Year of publication: |
April 2017
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|---|---|
| Authors: | Endrissat, Nada ; Kärreman, Dan ; Noppeney, Claus |
| Published in: |
Human relations. - Thousand Oaks, Calif. [u.a.] : Sage Publ., ISSN 0018-7267, ZDB-ID 203771-3. - Vol. 70.2017, 4, p. 488-515
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| Subject: | brand | branding | collective-associative view | creative self | desired identity | identity incentive | identity opportunity | neo-normative control | store artist | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Kreativität | Creativity | Unternehmenskultur | Corporate culture | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Kultursektor | Cultural sector |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0018726716661617 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011650358