Increasing choice satisfaction through goal-based labeling
| Year of publication: |
2012
|
|---|---|
| Authors: | Goedertier, Frank ; Geskens, Kristof ; Geuens, Maggie ; Weijters, Bert |
| Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 1, p. 119-136
|
| Publisher: |
Springer |
| Subject: | Goal-based choice | Goals | Consumer expertise | Satisfaction | Uncertainty |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010867826