Increasing Cognitive Response Sensitivity
| Year of publication: |
1994
|
|---|---|
| Authors: | Wansink, Brian ; Ray, Michael L. ; Batra, Rajeev |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 23.1994, 2, p. 65-76
|