Increasing consumers' willingness to engage in data disclosure processes through relevance-illustrating game elements
Margarita Bidler, Johanna Zimmermann, Jan H. Schumann, Thomas Widjaja
| Year of publication: |
2020
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|---|---|
| Authors: | Bidler, Margarita ; Zimmermann, Johanna ; Schumann, Jan Hendrik ; Widjaja, Thomas |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 96.2020, 4, p. 507-523
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| Subject: | Data disclosure request | Gamification | Hedonic engagement | Meaningful engagement | Personalization | Konsumentenverhalten | Consumer behaviour | Unternehmenspublizität | Corporate disclosure | Leistungsmotivation | Work motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2020.10.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012495488