Increasing customer loyalty in markets faced with changing customer expectations
Shubhra Ramchandani
| Year of publication: |
2004
|
|---|---|
| Authors: | Ramchandani, Shubhra |
| Published in: |
Putting Stakeholder Management into Practice. - Berlin : Springer-Verlag, ISBN 978-3-540-20691-0. - 2004, p. 159-166
|
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002140662