Increasing customer trust towards mobile commerce in a multicultural society : a case of Qatar
Eiman Al-Khalaf and Pilsung Choe
| Year of publication: |
2020
|
|---|---|
| Authors: | Al-Khalaf, Eiman ; Choe, Pilsung |
| Subject: | localization | luxury brands | M-commerce | M-commerce privacy | M-commerce security | M-Trust | multicultural | PLS-SEM | social media | TAM | Mobile Business | Mobile business | Social Web | Social web | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Katar | Qatar | Datenschutz | Data protection | Vertrauen | Confidence | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Interkulturelle Beziehungen | Cross-cultural relations | Online-Marketing | Internet marketing | Kulturelle Identität | Cultural identity |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2019.1695179 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179613