Increasing demand for ethical shopping : But do we know quite what that means?

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – “Investing with the heart” considers the launch of an increasing number of ethical products by UK banks and financial service providers. Ethical products are on the increase, with consumer demand growing. Yet Turner questions the integrity of some of these investment services, wondering whether they are actually offered from opportunistic motivations, or from marketing departments that seek to cash in on a growing trend. The paper shows concern that unless strict guidelines around ethical practice are maintained, the real sentiments of the sector may be weakened. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.