Increasing marketing productivity and Conceptual and methodological foundations of marketings : 1973 combined proceedings
American Marketing Association. Ed. by: Thomas V. Greer
| Alternative title: | Methodological foundations of marketings |
|---|---|
| Year of publication: |
1974
|
| Other Persons: | Greer, Thomas V. (contributor) |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Chicago : American Marketing Assoc |
| Subject: | Absatzforschung |
| Extent: | XXIX, 543 S 4° |
|---|---|
| Series: | Series / American Marketing Association. - Chicago, Ill. : AMA, ZDB-ID 722144-7. - Vol. 35 Combined proceedings (Spring Conference + Fall Conference). - Chicago, Ill. : Assoc., ISSN 1041-7753, ZDB-ID 610448-4. - Vol. 1973 |
| Conferences: | Spring Conference. AMA ; (St. Louis) : 1973.04.23-26 Fall Marketing Educators Conference ; (Washington, DC) : 1973.08.12-15 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001479305