Increasing sponsorship effectiveness through brand experience
Marieke L. Fransen; Thomas J. L. van Rompay; Daan G. Muntinga
| Year of publication: |
2013
|
|---|---|
| Authors: | Fransen, Marieke L. ; Rompay, Thomas J. L. van ; Muntinga, Daan G. |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 14.2012/13, 2, p. 112-125
|
| Subject: | Sponsoring | Sponsorship | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Sportmarketing | Sports marketing | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009741444