Increasing the willingness to stay : a novel and comprehensive member satisfaction index (MSI) model tested in a leading German tennis club
Year of publication: |
2024
|
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Authors: | Kölbl, Kathrin ; Blank, Cornelia ; Schobersberger, Wolfgang ; Peters, Mike |
Published in: |
The TQM journal : the international review of organizational improvement. - Bradford : Emerald Group Publ., ISSN 1754-274X, ZDB-ID 2420151-0. - Vol. 36.2024, 5, p. 1369-1395
|
Subject: | Service quality | Value | Satisfaction | Loyalty | PLS-SEM | IPMA | Dienstleistungsqualität | Kundenzufriedenheit | Customer satisfaction | Deutschland | Germany | Beziehungsmarketing | Relationship marketing | Arbeitszufriedenheit | Job satisfaction | Zufriedenheit |
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