INCREMENTAL MODEL OF COMMUNICATION STRATEGIES IN PUBLIC ORGANIZATION

The incremental or political model of decision making was made by Lindblom (1959) and refers to the particularities of a pluralistic society who must build a consensus on public policy programs. Government decision makers do not want the loss of political support for a decision that they want taken, so the impact on the community is not being unpopular. The aim of our work is to demonstrate the utility of communication in decision-making in the public sector. In our analysis we started from the assumptions that a good communication leads to increased citizen trust in administration and the efficacy of communication in municipalities analyzed depends on the amount and quality of information provided to civil servants in administrative activity. The results show that incremental model of decisions making could be applied by public authorities to have success in implementing public strategies.