Incumbents' defense strategies : a comparison of deterrence and shakeout strategy based on evolutionary game theory
Christian Homburg; Andreas Fürst; Thomas Ehrmann; Eugen Scheinker
| Year of publication: |
2013
|
|---|---|
| Authors: | Homburg, Christian ; Fürst, Andreas ; Ehrmann, Thomas ; Scheinker, Eugen |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 2, p. 185-205
|
| Subject: | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Evolutionäre Spieltheorie | Evolutionary game theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009736679