Incumbents’ defense strategies: a comparison of deterrence and shakeout strategy based on evolutionary game theory
| Year of publication: |
2013
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|---|---|
| Authors: | Homburg, Christian ; Fürst, Andreas ; Ehrmann, Thomas ; Scheinker, Eugen |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 41.2013, 2, p. 185-205
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