India : opportunities and challenges of demographic transition
Suresh Paul Antony, P. C. Purwar, Neelam Kinra, and Janakiraman Moorthy
| Year of publication: |
2011
|
|---|---|
| Authors: | Antony, Suresh Paul ; Purwar, P. C. ; Kinra, Neelam ; Moorthy, Janakiraman |
| Published in: |
The silver market phenomenon : marketing and innovation in the aging society. - Berlin : Springer, ISBN 978-3-642-14337-3. - 2011, p. 339-351
|
| Subject: | Bevölkerungsentwicklung | Demographic development | Ältere Menschen | Elderly people | Zielgruppe | Target group | Marketingmanagement | Marketing management | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008746315