Indian gamers' recall, recognition and perceptions of in-game placements
Sonal Kureshi and Vandana Sood
| Year of publication: |
2009
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|---|---|
| Authors: | Kureshi, Sonal ; Sood, Vandana |
| Published in: |
Journal of Indian business research. - Bradford : Emerald, ISSN 1755-4195, ZDB-ID 24739583. - Vol. 1.2009, 4, p. 252-268
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009931195