Indian multinationals in developed countries : a case study on cultural strategies
Roli Nigam and Zhan Su
| Year of publication: |
2015
|
|---|---|
| Authors: | Nigam, Roli ; Su, Zhan |
| Published in: |
Experiences of emerging economy firms. - Houndmills, Basingstoke Hampshire [u.a.] : Palgrave Macmillan, ISBN 978-1-137-47227-4. - 2015, p. 98-124
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Interkulturelles Management | Cross-cultural management | Indien | India | Industrieländer | Industrialized countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010530620