Indian Premier League and team brand building : validating the spectator-based brand equity model in context of televiaion viewers
Anush Yousaf Naik & Anil Gupta
| Year of publication: |
2012
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|---|---|
| Authors: | Naik, Anush Yousaf ; Gupta, Anil |
| Published in: |
Metamorphosis : a journal of management research. - Lucknow, ISSN 0972-6225, ZDB-ID 24341083. - Vol. 11.2012, 1, p. 36-51
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010077183