Indirect Network Externality Effects on Product Attributes - We demonstrate that indirect network externality effect varies by product attributes, with externality-sensitive attributes gaining more from increased availability of complementary products than other attributes.
| Year of publication: |
2003
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|---|---|
| Authors: | Basu, Amiya ; Mazumdar, Tridib ; Raj, S.P. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 22.2003, 2, p. 209-221
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