Individual differences and marketing decision support system usage and satisfaction
George M. Zinkhan, Erich A. Joachimsthaler, and Thomas C. Kinnear
| Year of publication: |
1987
|
|---|---|
| Authors: | Zinkhan, George M. |
| Other Persons: | Joachimsthaler, Erich A. (contributor) ; Kinnear, Thomas C. (contributor) |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 24.1987, 2, p. 208-214
|
| Subject: | Marktforschung | Market research | Marketingmanagement | Marketing management | Management-Informationssystem | Management information system | 1986 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001036284