Individual differences in consumer value for mass customized products
| Year of publication: |
2013
|
|---|---|
| Authors: | Hunt, David M. ; Radford, Scott K. ; Evans, Kenneth R. |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 21943771. - Vol. 12.2013, 4, p. 327-336
|