Individual preferences of digital touchpoints : a latent class analysis
Heli Hallikainen, Ari Alamäki, Tommi Laukkanen
| Year of publication: |
2019
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|---|---|
| Authors: | Hallikainen, Heli ; Alamäki, Ari ; Laukkanen, Tommi |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 50.2019, p. 386-393
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| Subject: | Digital channel | Customer segmentation | Latent class analysis | Technology readiness | Multichannel | Omnichannel | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Digitalisierung | Digitization | Zielgruppe | Target group | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.07.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012114183