Individual risk attitude, product innovation and firm performance. Evidence from survey data.

We use survey data on individual risk attitude and discount rates to test the impact of individual risk profile on the firm innovation activity and firm performance. Empirical evidence from 163 Italian entrepreneurs shows that risk-loving individuals and individuals with smaller than average discount rates introduce products that affect firm growth rates significantly.

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Year of publication:	2012
Authors:	Cucculelli, Marco
Published in:	Economics Bulletin. - AccessEcon, ISSN 1545-2921. - Vol. 32.2012, 4, p. 3197-3212
Publisher:	AccessEcon
Subject:	risk attitude \| individual discount rate \| product innovation \| firm performance

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Extent:	application/pdf
Type of publication:	Article
Classification:	L2 - Firm Objectives, Organization, and Behavior ; D8 - Information and Uncertainty
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10011278790