Individualism Reconsidered - Membership has its privileges. More to the point, tribal membership is the key to understanding today's customers.
| Year of publication: |
1997
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|---|---|
| Authors: | Taylor, Jim ; Wacker, Watts |
| Published in: |
Across the board. - New York, NY, ISSN 0147-1554, ZDB-ID 8623715. - Vol. 34.1997, 6, p. 16-21
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