Individualistic orientation and consumer susceptibility to interpersonal influence
| Year of publication: |
2005
|
|---|---|
| Authors: | Mourali, Mehdi ; Laroche, Michel ; Pons, Frank |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 19.2005, 3, p. 164-173
|