Indonesian consumer complaint behavior based on ethnic groups and generations
Year of publication: |
2024
|
---|---|
Authors: | Simanjuntak, Megawati ; Shahirah, Ilfia |
Published in: |
Gadjah Mada international journal of business. - Yogyakarta, Indonesia : Faculty of Economics and Business, ISSN 1411-1128, ZDB-ID 2947129-1. - Vol. 26.2024, 2, p. 209-230
|
Subject: | complaint behavior | ethnicities | generations | Ethnische Gruppe | Ethnic group | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Indonesien | Indonesia | Generationengerechtigkeit | Intergenerational equity | Zielgruppe | Target group |
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