Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Marina Kovalchuk, Mika Gabrielsson, Minna Rollins
| Year of publication: |
2023
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|---|---|
| Authors: | Kovalchuk, Marina ; Gabrielsson, Mika ; Rollins, Minna |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 114.2023, p. 313-330
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| Subject: | Branding | Industrial brand | Industrial brand personality | Service-dominant logic | Service-Dominant Logic | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Stakeholder | Lieferantenmanagement | Supplier relationship management | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.05.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014433437