Industrial buying behavior : concepts, issues, and applications
Rowland T. Moriarty
| Year of publication: |
1983
|
|---|---|
| Authors: | Moriarty, Rowland T. |
| Publisher: |
Lexington, Mass. [u.a.] : Heath |
| Subject: | Beschaffungsmarketing | Marketing | Industriebetrieb | Kaufverhalten |
| Extent: | XX, 175 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-669-06212-X |
| Source: |
Persistent link: https://www.econbiz.de/10004619125