Industrial consumers switching to green energy? : an application of the theory of market choice behaviour and business strategy
Deepak Sangroya, Yatish Joshi, Reeti Agarwal, Rsha Alghafes
| Year of publication: |
2025
|
|---|---|
| Authors: | Sangroya, Deepak ; Joshi, Yatish ; Agarwal, Reeti ; Alghafes, Rsha |
| Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 34.2025, 2, p. 2405-2422
|
| Subject: | exploratory research | green energy strategy | green perceived value | industrial consumer | perceived switching cost | Konsumentenverhalten | Consumer behaviour | Erneuerbare Energie | Renewable energy | Öko-Produkt | Sustainable product | Energieeinsparung | Energy conservation | Wechselverhalten | Switching behaviour | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.4093 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015357942