Industrial diffusion, adoption and communication

Provides a comprehensive and critical analysis of work done in the field of industrial diffusion, adoption and communication. Suggests that work done in the diffusion of industrial markets is a slow process, and highlights the problems of conditional and causal‐factors in its examination. Presents a summary of those firms thought to be likely to be innovators.

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Year of publication:	1976
Authors:	Lancaster, G. A. ; White, M.
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 10.1976, 5, p. 280-298
Publisher:	MCB UP Ltd
Subject:	Diffusion \| Communications \| Marketing \| Industry \| Innovation

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000005052 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014725209