Industrial Marketing as an Organizational Problem: A Case Study

Aims to identify possible marketing effects of a change in organizational design within the marketing function of an electrical equipment supplier on the international market. Develops a theoretical framework which can, it is claimed, be used in other practical decision situations.

MoreLess

Year of publication:	1979
Authors:	Håkansson, Håkan ; Wootz, Bjöm ; Andersson, Owe ; Hangård, Paul
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 13.1979, 3, p. 81-93
Publisher:	MCB UP Ltd
Subject:	Industrial marketing \| Organizational design \| Organizational development \| Electronics industry

More details

Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000004931 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014725089