Industrial marketing strategy
Frederick E. Webster
| Year of publication: |
1979
|
|---|---|
| Authors: | Webster, Frederick E. |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Absatz | Absatztechnik | Betriebswirtschaftliche Einführungsschrift | Vereinigte Staaten | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Industriegüter | Industrial goods | Marketing | Methode | Industriebetrieb | Strategie |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XVI, 279 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-471-04879-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013490343