Industrial services, product innovations, and firm profitability : a multiple-group latent growth curve analysis
Andreas Eggert; Jens Hogreve; Wolfgang Ulaga; Eva Muenkhoff
| Year of publication: |
2011
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|---|---|
| Authors: | Eggert, Andreas ; Hogreve, Jens ; Ulaga, Wolfgang ; Muenkhoff, Eva |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 5, p. 661-670
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| Subject: | Leistungsbündel | Bundling strategy | Produktentwicklung | New product development | Rentabilität | Profitability | Maschinenbau | Machinery industry | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009273128