Industriegütermarketing
von Klaus Backhaus
| Alternative title: | Investitionsgütermarketing |
|---|---|
| Year of publication: |
1999 ; 6., überarb. Aufl.
|
| Authors: | Backhaus, Klaus |
| Publisher: |
München : Vahlen |
| Subject: | Marketing | Industriegüter | Industrial goods | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Theorie | Theory | Investitionsgütermarketing | Industrieprodukt | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXV, 856 S. Ill., graph. Darst. 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Bibliografie enthalten ; Bibliography included ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 785 - 846 Bis 4. Aufl. u.d.T.$aBackhaus, Klaus: Investitionsgütermarketing |
| ISBN: | 3-8006-2520-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001419642