Industry 4.0 readiness : the impact of effective implementation of I4.0 on marketing performance
Rohit Raj, Vimal Kumar, Nagendra Kumar Sharma and Pratima Verma
| Year of publication: |
2024
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|---|---|
| Authors: | Raj, Rohit ; Kumar, Vimal ; Sharma, Nagendra Kumar ; Verma, Pratima |
| Subject: | Customer loyalty | Customization | Industry 4.0 | Marketing performance | Smart manufacturing | Industrie | Manufacturing industries | Beziehungsmarketing | Relationship marketing | Marketing | B-to-B-Marketing | Business-to-business marketing | Performance-Messung | Performance measurement | Unternehmenserfolg | Firm performance |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-05-2023-0289 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015095035