Inferences about the Brand from Counterstereotypical Service Providers
| Year of publication: |
2005
|
|---|---|
| Authors: | Matta, Shashi ; Folkes, Valerie S. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 32.2005, 2, p. 196-206
|