Inferring competitive market structure based on a model of interpurchase intervals
Rajiv Grover ; Vithala R. Rao
| Year of publication: |
1988
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|---|---|
| Authors: | Grover, Rajiv |
| Other Persons: | Rao, Vithala R. (contributor) |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 5.1988, 1, p. 55-72
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| Subject: | Marktforschung | Market research | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001058116