Inferring international dotcom Web communities by link and content analysis

This study investigates international hyperlink networks and their content in terms of the .com domain, the most ubiquitous generic top-level domain, to examine the kinds of global websites that are linked to .com, what the linked contents are, and who are dealing with the hyperlinks. The results show the hyperlink network of websites with outgoing hyperlinks to .com websites indicates the dominant centrality of the U.S., whereas that of those with incoming hyperlinks from .com websites illustrates a core–periphery structure centered about the U.S. and other superpowers. The most globalized topics covered by websites linked to .com websites are business, the Internet and computers, recreation and entertainment, and personal interests. Many of the websites with outgoing hyperlinks to .com websites use only one non-English language. The predominant use of English by websites with outgoing hyperlinks to .com websites demonstrates the centrality of countries using English as the mother language in hyperlinked societies on the Web. The implications of these findings and further research are discussed. Copyright Springer Science+Business Media Dordrecht 2014