#infertility : how patients can benefit from the public discussion of conversational taboos on social media
Jana Grothaus, Sören Köcher, Sarah Köcher and Stefan Dieterle
| Year of publication: |
2023
|
|---|---|
| Authors: | Grothaus, Jana ; Köcher, Sören ; Köcher, Sarah ; Dieterle, Stefan |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 37.2023, 7, p. 944-956
|
| Subject: | De-tabooing | Netnography | Patient support | Social media | Taboo | Video blogs | Well-being | Social Web | Social web | Patienten | Patients | Web 2.0-Technologien | Web 2.0 technologies | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-05-2022-0160 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333408