The influence of information overload on the development of trust and purchase intention based on online product reviews in a mobile vs. web environment : an empirical investigation
Year of publication: |
August 2017
|
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Authors: | Furner, Christopher P. ; Zinko, Robert A. |
Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 27.2017, 3, p. 211-224
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Subject: | Mobile reviews | Mobile commerce | Word of mouth | Information overload | Virales Marketing | Viral marketing | Vertrauen | Confidence | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Mobilkommunikation | Mobile communications | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Social Web | Social web |
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