The influence of information overload on the development of trust and purchase intention based on online product reviews in a mobile vs. web environment : an empirical investigation
Christopher P. Furner, Robert A. Zinko
| Year of publication: |
August 2017
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|---|---|
| Authors: | Furner, Christopher P. ; Zinko, Robert A. |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 27.2017, 3, p. 211-224
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| Subject: | Mobile reviews | Mobile commerce | Word of mouth | Information overload | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Mobile Business | Mobile business | Informationsverhalten | Information behaviour | Social Web | Social web | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-016-0233-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011751430