The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Britt Denise Lauritsen and Keith J. Perks
| Year of publication: |
2015
|
|---|---|
| Authors: | Lauritsen, Britt Denise ; Perks, Keith J. |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 20.2015, 2, p. 178-195
|
| Subject: | UK | CSR communication | Consumer interactivity | Corporate brand image and reputation | Supermarket CSR consumer interactivity | Young adult perceptions | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Lebensmitteleinzelhandel | Food retailing | Öffentlichkeitsarbeit | Public relations | Markenarchitektur | Brand architecture | Jugendliche | Youth | Reputation | Wahrnehmung | Perception |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010517060