Influence of augmented reality on shopping behavior
Pallavi Dogra, Arun Kumar Kaushik, Prateek Kalia and Arun Kaushal
| Year of publication: |
2023
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|---|---|
| Authors: | Dogra, Pallavi ; Kaushik, Arun Kumar ; Kalia, Prateek ; Kaushal, Arun |
| Published in: |
Management decision. - Bingley : Emerald, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 61.2023, 7, p. 2073-2098
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| Subject: | Augmented reality | Innovativeness | Interactivity | Technology anxiety | Virtuality | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Innovation | Technischer Fortschritt | Technological change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MD-02-2022-0136 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014310213